L'Oreal DIA Richesse Hi-Visibility .43 50ml. L'Oreal's most visible tone-on-tone colour. Brings ultra-visible highlights and intense shine for natural or coloured hair. A perfect hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptional soft feel. This is ideal for blending away your first grey hairs leaving you with a natural-looking colour. The short development time also makes it perfect for quick hair dye top up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy.